Ever since Nike ID, all over the world, online product customizers have been poppin out of the ground. Now Bamford & Sons through the Bamford Watch Company changes the playing field for the Rolex customization market – a market once only accesible by those with relations and funds to work with the short list of specialty shops working on GMT, Daytonas, and Submariners.
The Bamford Watch Company Online Rolex Customizer allows for the individual to modify the Rolex Submariner (Daytona, GMT, and others by request) by color options (face, wheel, date, and more) and bracelet (black PVD – essential). But like the small specialty custom houses, the price is not cheap. Expect to drop as much as 12000$US for the full treatment.